Every Journey Matters: Applegreen customers invited to support youth mental health this bank holiday weekend

Applegreen customers will this weekend be invited to support youth mental health by making a €2 donation at the till, this weekend.

This May Bank Holiday weekend marks an exciting milestone in Jigsaw’s three-year partnership with Applegreen, as the first nationwide in-store fundraising campaign gets underway.

From Thursday 30 April to Monday 4 May, customers visiting Applegreen locations across Ireland will be invited to support youth mental health and help support young people when they need it most.  With 122 stores nationwide and an estimated one million customer interactions over the weekend, this campaign represents a powerful opportunity for people across the country to make a meaningful difference.

A Shared Commitment to Young People

Earlier this year, Jigsaw and Applegreen announced a partnership under the banner “Every Journey Matters”, with a shared ambition to raise over €1 million in support of youth mental health services over the next three years.

The partnership reflects a deep commitment from Applegreen and its 3,000+ colleagues to support young people across Ireland. Since the announcement, teams from both organisations have been working together to develop fundraising initiatives, volunteering opportunities and awareness campaigns that will support Jigsaw’s mission.

This Bank Holiday activation is the first major moment in that journey.

A Nationwide Effort

Over the four-day campaign, Applegreen stores across the country will be fully activated in support of Jigsaw. Customers will notice Jigsaw orange branding in-store, and in some locations, there will be additional on-site activities led by Applegreen colleagues.

At the heart of the campaign are the frontline teams engaging with customers, starting conversations and inviting small contributions that will collectively have a big impact.

As Justin McDermott, Jigsaw’s Fundraising Manager, explains:

“This campaign is a fantastic example of how small actions can come together to create real change. A €2 donation may feel like a simple gesture, but across hundreds of thousands of customers, it will help us to reach more young people who need support. We are incredibly grateful to Applegreen colleagues and customers for their commitment and generosity.”

Supporting Youth Mental Health

Funds raised through this campaign will go directly towards supporting Jigsaw’s work providing free, early intervention mental health support for young people aged 12–25 across Ireland.

Every donation helps Jigsaw to:

• Provide vital one-to-one support for young people
• Deliver mental health education and resources in communities
• Expand access to services both in-person and online
• Continue building a society where young people feel supported and heard

Get Involved This Weekend

If you’re passing through an Applegreen this Bank Holiday weekend, we encourage you to:

• Say yes to the €2 donation at the till
• Show your support for Applegreen colleagues taking part
• Help spread the word about youth mental health

Jigsaw staff, volunteers and supporters are also encouraged to drop into their local store, thank teams for their efforts, and celebrate this important first step in the partnership.

Every Journey Matters

This campaign is just the beginning of what promises to be a meaningful and impactful partnership between Jigsaw and Applegreen.

Together, we can ensure that more young people across Ireland have access to the mental health support they need—when they need it most.

Because every journey matters.